In this issue: learn how marketing strategies can help librarians meet the needs of users, read vivid battlefield reports by the nation's best journalists during the Civil War, find out if Colonial Americans had two left feet and follow a famous fictional expedition to reveal an online resource's international content.
Worlds Apart? The Relationship Between Teaching and Marketing and What It Means to Academic Librarians
By Jill S. Stover, Undergraduate Services Coordinator, Virginia Commonwealth University
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“Out of the Jaws of Death! Out of the Mouth of Hell!” — Dispatches from the Front during the American Civil War
Remmel Nunn, Vice President for New Product Development, Readex
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Dance in Colonial America: A Research Challenge
By Kate Van Winkle Keller, Colonial Music Institute
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Around the World in 80 Documents: 19th-Century Publications on Europe, Africa and Asia in the U.S. Congressional Serial Set
By Steve Daniel, Senior Editorial Consultant, Readex
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Featured Article:
Worlds Apart?: The Relationship Between Teaching and Marketing and What It Means to Academic Librarians
By Jill S. Stover, Undergraduate Services Coordinator, Virginia Commonwealth University
When I talk about library marketing with fellow librarians, they often react to my thoughts based on one of two points of view. While most librarians accept the notion that certain ideas from the business world can further our profession, some reject the premise that marketing practices have applications in library work. I have a difficult time understanding this resistance. Not only are marketing techniques compatible with the missions and values of libraries, but they also offer a practical—and increasingly necessary—means of connecting our work to users’ needs.
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