Our guest blogger today is Bruce D. Roberts, author of Clipper Ship Sailing Cards (2007) and Mechanical Bank Trade Cards (2008). His new article on "The Development of the American Advertising Card" appears in the April 2011 issue of The Readex Report.
In the mid-nineteenth century, clipper ships sailed from New York and Boston to San Francisco. Shipping lines advertised voyages of clipper ships via sailing cards, most of which were issued between 1856 and 1868. The American Civil War fell right in the middle of this span, and Civil War imagery is seen on many cards. The examples below are found in American Broadsides and Ephemera, Series I, a Readex digital archive created in partnership with the American Antiquarian Society.