“Someday They’ll Eat Grass”: The Launch of Fitzgerald’s Great Gatsby as Seen in the Boston Herald and other American Newspapers

First edition with illustration by Francis Cugat The latest Hollywood version of The Great Gatsby has sparked book sales of more than a million copies in the first half of 2013 alone. That's more than twice the number typically sold in a full year, and far more than the small number sold between 1925 and 1940—the year a dejected Fitzgerald died at 44. In May 1925, a month after Charles Scribner’s Sons released Gatsby to mixed reviews, Fitzgerald wrote to Scribner’s editor Maxwell Perkins about its reception: “I think all the reviews I've seen, except two, have been absolutely stupid and lousy. Someday they'll eat grass, by God!”

In the 1925 pages of the Boston Herald—one of America’s oldest daily newspapers and winner of eight Pulitzer Prizes—one can closely follow the Gatsby launch, including Scribner's supporting advertising campaign.

Fitzgerald’s name first appears in the 1925 Herald on March 4—a month before Gatsby’s publication on April 10—within an advertisement for a now-forgotten Jazz Age novel:

“Someday They’ll Eat Grass”: The Launch of Fitzgerald’s Great Gatsby as Seen in the Boston Herald and other American Newspapers

Uncle Tom’s Cabin: First Published Serially in The National Era (June 1851)

Before Harriet Beecher Stowe’s anti-slavery novel appeared in book form in March 1852, it was published as a serial in The National Era, an abolitionist newspaper printed weekly in the nation’s capital. The first installment appeared this week in 1851 on the paper’s front page, beginning in the top left column:

“Uncle Tom's Cabin; or, Life Among the Lowly” appeared serially over the next 39 weeks, 40 installments in all. Its surprising popularity led book publisher John P. Jewett to propose that Stowe consider putting her serial between hard covers. Although Stowe wondered whether it would find readers this way, she agreed, and her hugely influential work became not only the bestselling novel of the 19th century, but also the century's second bestselling book after the Bible.

Uncle Tom’s Cabin: First Published Serially in The National Era (June 1851)

Ascending the World’s Tallest Mountain: The View from America’s Historical Newspapers and the World Newspaper Archive

Mount EverestSource: Luca Galuzzi - www.galuzzi.it Ascents of Everest are now so numerous they often don’t make the news anymore, unless there is a devastating loss of life, a brawl among Sherpas and climbers or a race between octogenarians to become the mountain’s oldest successful climber. Yet from early attempts in the 1920s until the triumphant expedition in 1953, attempts at Everest were widely covered. The exotic nature of the quest meant that newspapers could combine graphics and photography in the layout of their pages, as will be seen in the articles below. 

Everest was named after a former British colonial official, though the mountain had local names, including the Tibetan Chomolunga. Since both Nepal and Tibet had closed their borders to foreigners, the British didn’t know the native names. They did know it was the tallest mountain in the Himalayas, from surveying it from afar, and the tallest in the world. They also knew that only a highly organized team could conquer it. In fact, before the first attempt in the 1920s, there was actually an expedition to survey the area and plan a later attempt at the summit. 

Ascending the World’s Tallest Mountain: The View from America’s Historical Newspapers and the World Newspaper Archive

Early American Newspapers: Now Available by Era and Decade

For searching and browsing American newspapers published in the 18th, 19th and early 20th centuries, Early American Newspapers, 1690-1922, is the most comprehensive online resource available. Long available by series, Early American Newspapers is now also available by both decade and era. Use these new options to meet specific teaching or research needs, or create a complete collection by selecting one or more decades or eras at a time.

Early American Newspapers: Now Available by Era and Decade

Celebrating Victory: The End of World War II as Seen in America's Historical Newspapers

On May 8, 1945, the United States and Europe celebrated VE day, or Victory in Europe day. The war in Europe had lasted for six years, claiming the lives of over sixty million people. After Adolf Hitler committed suicide on April 30, 1945, during the Battle of Berlin, the surrender of Germany was authorized by his successor, Karl Dönitz. On May 7,1945, Dönitz and the German High Command declared Germany’s unconditional surrender. News that the Europe war had ended was published that same day in many American newspapers, although the official announcement was made on May 8, when the surrender document was ratified.

Church bells rang and the streets resounded with singing and cheering. People flooded to places like Trafalgar Square in London and Times Square in New York City to celebrate, as reported in these papers on May 7:

Celebrating Victory: The End of World War II as Seen in America's Historical Newspapers

The Rite of Spring: As Seen in America’s Historical Newspapers

Diaghilev's Ballets RusseSource: Russian Ballet History website On May 29, 1913, at the Theatre des Champs-Elysees in Paris, a dance and orchestral performance was given that has reverberated throughout the American art world for the past 100 years. Ballet Russes, the ballet company founded and directed by Russian impresario Sergei Diaghilev, performed a dance choreographed by Vaslav Nijinsky to an orchestral piece composed by Igor Stravinsky. That performance, The Rite of Spring, portrayed a pagan Russian celebration of spring which culminated in the sacrifice of a young girl chosen to dance to her death.

Nijinsky’s choreography departed from the contemporary idea of ballet by incorporating pigeon-toed, knock-kneed, repetitive, stamping and jumping. If that wasn’t disconcerting enough, Stravinsky’s dissonant music, with its powerful, pulsating, irregular rhythm, was.  Confronted by this combination of the primitive and the modern, which confounded current ideas of beauty, many in the audience jeered and hissed.  

The Rite of Spring: As Seen in America’s Historical Newspapers

Silent Auction to Support 2013 GODORT Scholarship Now Open for Bidding


Established in 1994, the W. David Rozkuszka Scholarship provides financial assistance to an individual who is 1) currently working with government documents in a library and 2) trying to complete a master’s degree in library science.
 

Sponsored by Readex and GODORT (American Library Association’s Government Documents Round Table), the award is named after W. David Rozkuszka, a former Documents Librarian at Stanford University whose talent, work ethic and personality left an indelible mark on the profession. The scholarship award is $3,000, and has assisted twelve students with their library education since 1995. 

Silent Auction to Support 2013 GODORT Scholarship Now Open for Bidding

Ford Fiasco: Tracking the Rise and Fall of the Edsel in American Newspaper Archives

 By Bruce D. Roberts, creator of Edsel Promo Time

Front view of a beautiful 1958 Edsel Citation convertible.Front view of a beautiful 1958 Edsel Citation convertible.

Automotive sales tracker R. L. Polk & Co. recently announced that the Ford Focus was the best-selling passenger car in the world in 2012.  Impressive!

By contrast, Ford Motor Company’s ill-fated Edsel, sold for the 1958-1960 model years, is a dark icon of product failure even today.  Ford sunk $250 million into Edsel development; what on earth went wrong?

In 1948, Henry Ford II, Ford’s president and son of previous Ford president Edsel Ford, formed a committee to look into the viability of a new car in the expanding medium-priced segment of the automotive market.  General Motors, by far the largest of the Big Three auto makers, had Pontiac, Oldsmobile, and Buick as entries in the medium-priced field, while Chrysler Corporation had Dodge, De Soto, and Chrysler.  Ford had only Mercury.

Ford Fiasco: Tracking the Rise and Fall of the Edsel in American Newspaper Archives

The First New Orleans Jazz & Heritage Festival: A Look Back Using American Newspaper Archives

People associate many things with New Orleans—Mardi Gras, the French Quarter, Bourbon Street, Cajun food, and great jazz—just to name a few. So, could there be a better place in America to have an annual music festival? Between April 26 and May 5, 2013, the New Orleans Jazz & Heritage Festival will again give fans a rich taste of not only jazz and related music genres, but also Louisiana food, crafts, and culture.

As seen in the newspaper article below, the first New Orleans Jazz Fest took place in April 1970. The list of 200 performers included Mahalia Jackson, Al Hirt, Pete Fountain, Duke Ellington, and the Preservation Hall Band. The producer was George Wein, creator of the Newport (Rhode Island) Jazz Festival. Wein said, "Newport was manufactured but New Orleans is the real thing." 

From the Times-Picayune (Feb. 21, 1970)

Tickets were reasonably priced, as one can see by this festival advertisement.    

The First New Orleans Jazz & Heritage Festival: A Look Back Using American Newspaper Archives

Earth Day: 44 Years Ago in American Newspaper Archives

Today, Monday, April 22, 2013, marks the 44th observance of Earth Day in the United States. A moving force behind the first Earth Day was Sen. Gaylord Nelson of Wisconsin. After seeing the devastation caused by the 1969 Santa Barbara oil spill, Sen. Nelson proposed an "environmental teach-in" (later called Earth Day) to be held on April 22, 1970. 

From the Cleveland Plain Dealer (Jan. 19, 1970)From the Cleveland Plain Dealer (Jan. 19, 1970)

From the Seattle Times (Jan. 19, 1970)From the Seattle Times (Jan. 19, 1970)

Earth Day: 44 Years Ago in American Newspaper Archives

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